Welcome to Safe Fresh Fruit!

This website is sponsored and maintained by George Nikolich Consulting, Inc.

I am committed to the principle that food safety is not a competitive issue and should not be leveraged for that purpose. Through the sharing of experiences, expertise, knowledge, and ideas, the mission of this web site is to support the California fresh fruit industry in its effort to reduce food safety risks and supply consumers with safe, wholesome fresh fruits.

If you would like to learn more about fresh fruit food safety, ask questions, or contribute your own information and ideas to this website, please don’t hesitate to contact me directly.

Hope to hear from you soon.

George